GOOD WITH WORDS SINCE 1989.

Hi there. I am Simon.
I am a yodeler,
turned slam poet,
turned playwright,
turned copywriter,
turned full-time storyteller.

Have a look at the campaigns, concepts and contents I developed over the last years.
Most of it is commercial work for the automotive brand Mercedes-Benz that I created together with art director Arnt Christmann. And some of it are those great ideas that unfortunately never made it.

Besides advertising, this portfolio features some other works that explore the world of podcasts, series, literature and performance.
Feel free to roam the valleys and peaks of my creative mind and hopefully spot an edelweiss or two. Yodeleheehoo!

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Advertising

THE MAGICAL GARAGE

Mercedes-Benz innovations campaign

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FREEDOM OF MOBILITY

Mercedes-Benz disability awareness campaign

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SATELLITE OF LOVE

Mercedes-Benz Valentine's campaign

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EXTRA BEATS ORDINARY

Mercedes-Benz CLS

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BENZ TOWN

Mercedes-Benz brand campaign

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LAND OF PLENTY

Mercedes-Benz GLC

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GLBT

Mercedes-Benz pride campaign

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CHRISTMAS 1886

Mercedes-Benz holiday campaign

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G-PARADE

Mercedes-Benz G-Class

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THE UGLY SWEATER CARS

Mercedes-Benz christmas campaign

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BAD HAIR DAYS

Mercedes-Benz Global Services & Parts

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LE WOMANS

Mercedes-Benz diversity campaign

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Podcast

GRAND HOTEL

Concept only

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Series

ALL THAT JAZZ

Concept only

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Theater

BLOG UND BACKHENDL

Vereinigte Bühnen Bozen

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Novel

THE ROSENTHAL LEGACY

Andy Wolf Eyewear

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INSTANT YEAH!

Mercedes-AMG compact cars

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MAKE YOUR MOVE

Mercedes-Benz V-Class

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100% FOR YOU

Mercedes-Benz Sprinter

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THE POWERFUL WAY

Mercedes-Benz X-Class

©AZZANELLI SIMON 2023